Date: May 12, 2008
STELJES NEW MARKET LEADER IN INTERACTIVE RESPONSE SYSTEMS
Both brands are continuing to build their market – TurningPoint’s share has increased to 26.6%. Senteo has almost doubled its penetration in the past three months to 8.0%, up from 4.8% in Q4 2007.
The combined share gives Steljes a clear leadership over Promethean with its 31.5% share. The report, written by Decision Tree Consulting, also predicts further growth in 2008 with 230,000 handsets expected to be sold, a rise of 23% on 2007.
“We are delighted to have two such strong brands on board,” says Steljes Marketing Director Graham Wylie. “TurningPoint offers a strong, scalable interactive response solution across a number of sectors and Senteo, a relative newcomer to the market, is already proving a popular choice in schools due to its complete integration with SMART Notebook™ software.”